In the Maori language, “aroha” is a word meaning love for the land and its people. In 2007, Mark Dillon made his first batch of Aroha cordial which he made from wild elderflowers grown on the Canterbury plains, using an old family recipe.
Q: What is the brand story?
A: The Aroha brand story started in 2007 wild harvesting elderflowers to make a syrup and a range of sodas. The products are made with love and crafted by hand. This means Aroha go to great lengths to either harvest from the wild, source fruit from single orchards (similar to the concept of single vineyard) or grow themselves (spray-free). They don’t buy concentrates and flavours in bulk. They believe single strength juices that have been grown and juiced within arm’s length make for the freshest and most true to fruit flavour and consumers really can taste the difference.
Q: What is the current product range and variants and what makes these products stand out in the market?
A: The unique set of flavours include; Sparkling Rhubarb, Sparkling Elderflower, Sparkling Quince & Lime, Sparkling Feijoa, Sparkling Blackcurrant, Still Sauvignon Blanc & Saffron, Still Elderflower & Green Currant, Still Apple & Pear, Still Ginger Lemon & Honey, Elderflower Cordial, Rhubarb Cordial, Feijoa Cordial, Rosehip Cordial and Quince & Lime Cordial.
Q: Who is the consumer and what benefit does the product bring them?
A: Customers are discerning café goers who understand and want a beautiful drink that is not the same as the rest of the apple-based copies of each other that tend to fill those fridges.
Q: What consumer trend does the product support?
A: Aroha products support the trend towards craft which has been dominating in areas such as beer and coffee. Craft soda is rising in popularity around the world and Aroha is well placed in its fundamental credentials of honest and unique fruits flavours, quality label design, and total vertical integration from growing to bottling warehouse and distribution.
For more information contact Mark Dillon at firstname.lastname@example.org or call+64 03 341 1183