Here are our top products to stock in the SPREADS category. For more information and insights, see our latest issue of Supermarket News Magazine.
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In New Zealand if you’re looking for superior nut and seed butters for your shelves, look to Ceres Organics. Locally made, their butters are certified organic by BioGro. With no emulsifiers or synthetic chemicals used at any stage during growing and manufacturing, these butters are unlike many others you’ll find on a typical supermarket shelf.
Peanuts, one of the most prolific nuts in the spreads’ aisle, grow underground making them susceptible to chemicals in the soil – something consumers are looking to avoid. The domestic organic market is growing twice as fast as conventional, with the leading reason consumers choose organic is ‘to protect/promote my health/the health of my family’. (NZ Organic Market Report 2018).
Ceres Organics have recently expanded their Peanut Butter offerings with two new variants with the addition of hemp. These are the first organic peanut butters with hemp inclusion to hit NZ supermarket shelves.
Hemp will continue to be a major food trend for 2020 – combine this with organic greatness and it’s an easy sell for consumers to trade up from conventional peanut butter.
Peanut Butter Hemp has the usual peanut punch you’d expect, with a touch of green from whole hemp seeds. While the Cacao variant is an indulgent experience that consumers are going nuts over.
To see the full range of Ceres Organics nut and seed butters visit ceres.co.nz
Mother Earth’s NEW peanut butter packaging highlights the range’s strengths: natural, vegan-friendly and packed in a fully recyclable PET pot. Seen by consumers as mainstream and affordable, this is an important stepping-stone between every day and premium peanut butters.
The market for premium/natural peanut butter has mushroomed while every day/not-so-natural peanut butters are in decline. The latest figures show natural peanut butter sales have grown by $2.56m, while peanut butters with added oil, sugar, emulsifiers etc. have declined by $742k. The net effect is $1.8m category growth, (IRI Market Data, MAT 29/10/19).
This growth is in line with current consumer trends:
- Health & wellness is top of mind, because consumers are making healthier food choices. Natural peanut butter has a clean label and is a source of both protein and monounsaturated fats.
- The increasing demand for plant-based foods as more Kiwis turn flexitarian, vegetarian or vegan. Peanut butter is ideal for plant-based diets, not only a delicious spread and snack (eaten by the spoonful!), it’s also used in cooking and baking.
Predictions are the trend towards natural peanut butter will continue with Mother Earth’s range shifting more sales in that direction.
St Dalfour combines French traditions together with New Zealand’s love of fruit creating a great tasting, healthier alternative. St Dalfour Conserves contains only natural ingredients with no refined sugar, no preservatives, no artificial flavour or colour.
Just 100% spreadable fruit. St Dalfour is all Low GI, Gluten-Free and Vegan.
St Dalfour is available in most supermarkets throughout New Zealand with a core range of Strawberry, Raspberry, Black Cherry, Blueberry, Apricot and Thick Cut Orange
If you would like more information please contact your KML territory manager or Scott Bovaird at Scott.Bovaird@kml.net.nz
How does the team at Forty Thieves craft NZ's finest 100% Almond Butter? They start by selecting top-quality, whole non-GMO almonds from Australia and California and batch-roast to perfection with the skins still intact. These deliciously, dark-roasted nuts are then crushed into their signature textured smooth and super crunchy nut butters and bottled on-site for optimal freshness.
Forty Thieves was first to market with its jumbo 500g jars of Almond Butter Smooth, catering to health-focused families and individuals searching for better value. The brand have recently launched its popular Almond Butter Crunchy in the same large jar size and are successfully rolling this out to selected New World, PAKn'SAVE, Fresh Choice and independent supermarkets around New Zealand.
Based in Stanmore Bay, owners: Shyr and Brent focus on sustainability, by choosing only glass jars (made from up to 90% recycled glass) and metal lids over cheaper plastic alternatives. Their NZ-made labels and cartons are printed on FSC approved paper and card.