AUSTRALIA | BIG W has dropped the shelf price of more than 2,000 products across the store as part of its ongoing commitment to helping customers manage cost-of-living pressures.
From the 16th of April, shelf prices on products spanning skincare, beauty, decor, kitchenware, gaming, toys and technology will drop by an average of 13.5 percent.
BIG W Chief Commercial Officer, Christine Faulkner, said that customers have been worried about the impact the rising cost of living is having on their household budgets, so they wanted to make a tangible difference every time they shop.
Customers can now save on thousands of products across the store - from household staples like tissues and toothpaste, through to Barbie dolls and air fryers.
“For decades, we’ve been known for our incredible value, whether it’s our affordable clothing offering or our best price books," she added.
"By dropping shelf prices, we’re expanding our commitment to the great value customers already find online and across our stores.”
BIG W’s beauty and personal care section is a key focus of the Price Drops and has been given a makeover to help make self-care more affordable. Prices have dropped by an average of 14 percent across over 1,600 products in this category,
To help shoppers keep their homes fresh for a new season without breaking the bank, BIG W has also slashed prices on select decor pieces from its new and on-trend Autumn/Winter range. Essential kitchen appliances are also now more affordable, including the Contempo Digital Dual Airfryer 8L.
The Price Drop extends to kids big and small, covering toys from big brands like Nintendo, Barbie and BIG W’s own Somersault range.
Even greater savings will be available for shoppers if promotions are applied to these new shelf prices. Customers can also save more by scanning their Everyday Rewards card at checkout and boosting BIG W offers available before shopping.
New tags highlight the new lower shelf price compared to the previous amount to help customers see their savings at the shelf. Additionally, new ‘Price Drop’ tickets will also help shoppers identify what items are available at a new, lower price.
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