Foodstuffs have announced that they will display in-store posters with QR codes allowing customers to donate to the Red Cross New Zealand Disaster fund easily.
The 100 percent New Zealand-owned and operated cooperative behind PAK’nSAVE, New World, Four Square, Raeward Fresh, and On the Spot will display the posters nationwide in over 550 stores.
"As a cooperative, we’re driven by the principle of working together for the greater good. We believe that by coming together as a community, we can make a real difference in the lives of those affected by Cyclone Gabrielle," stated Chris Quin, Managing Director of Foodstuffs New Zealand.
The impacts of the cyclone are still felt by communities across the North Island, with the particularly adverse effects following local growers in horticulture and isolated communities whose accessibility to essential products and services was impaired.
Cyclone Gabrielle brought strong winds, heavy rain and flooding to the North Island, which caused loss of life and damaged homes, businesses and crops. Quin considers advertising the Red Cross campaign for funding to support those affected by the extreme event as necessary, with Foodstuffs taking great care to play their part in helping aid recovery following the cyclone.
"With so many New Zealanders impacted by Cyclone Gabrielle and the recent Auckland flooding, we’ve been sharing duties to help the country recover. Customers have asked us to get behind Red Cross New Zealand, and we’re happy to use our systems and network of 550+ stores to support the critical work they’re doing to deliver vital assistance and relief to those in need."
When customers scan the QR code on their phones, they are directed to the Red Cross’s New Zealand Disaster fund webpage, where they can donate.
For more information regarding donations, please visit the Foodstuffs website.
