Kiwi home cooks around the country have already got into the holiday spirit as consumers begin purchasing their favourite holiday ingredients in October. Not only are traditional baking products flying off the shelves, but Kiwis seem to have a complete love affair with Christmas food. Thousands of mince pies and chocolate have already been consumed throughout October and November.

Scott Davidson, Countdown’s general manager merchandise said that Christmas time was when Kiwis step up their baking game. “We’ve been reviewing our sales figures from the last couple of years and have noticed that traditional baking goods such as fruit mince, dried fruit, glaze cherries and other similar ingredients all increase during October and November.”

Check out these other Christmas Insights from Countdown:

  • New Zealander’s have brought over 22,000 glaze cherries, with the sales of red glaze cherries dominating over green ones by four to one.
  • 5000 packs of fruit mince have already been sold.
  • 46,000 bags of chocolate gold coins were purchased.
  • Countdown has sold 70,000 chocolate reindeers.
  • 39, 000 chocolate Santas have been sold (single or multipack).
  • Nestle Scorched Almonds, Mars Celebrations and Terry’s Chocolate Oranges are proving to be the most popular of the 56,000 chocolate packs that have been purchased.
  • 153,000 packs of entertaining crackers and biscuits including Kiwi favourites Griffins Sampler Boxes and Arnotts Cracker Cheeseboards have already been purchased by Kiwis.
  • More than 680,000 individual fruit mince pies across Countdowns’ entire range have been sold. If these were stacked on top of one another, they would be 62 times the height of the sky tower.