More Sustainable Packaging for Handee, Purex and Sorbent

Containing 20 percent Recycled Plastic, new Handee paper towel, Purex and Sorbent Toilet Tissue packaging has hit the shelves. As market leading brands in the category, this will be the first recycled plastic packaging seen in the paper towel and toilet paper aisles of New Zealand’s supermarkets.

Recycled plastic has been used before and reduces plastics going to landfill, supporting the development of New Zealand’s circular economy.

Essity’s investment into recycled plastic packaging in its Kawerau Mill comes after 18 months of research and trials investigating sustainable packaging options. The Handee, Sorbent and Purex range of products transitioned to 20 percent recycled plastic packaging in October 2021.

“We know New Zealanders are concerned about plastic waste, so we are excited to be making our products available to our customers and consumers with more sustainable packaging,” said Fiona Baxter, General Manager Sustainability for Essity’s Australasian operations.

“Our research into sustainable packaging options shows that using 20 percent Post Consumer Recycled (PCR) content in Handee paper towel, Purex and Sorbent Toilet plastic packaging, reduces the carbon footprint of our packaging, contributes to the circular economy and reduces plastic waste.

“We are confident that the recycled content in our packaging will further encourage consumers to recycle their plastic waste through the Soft Plastics Recycling Scheme.”

Essity’s “forest to flush” product lifecycle for these products has been independently reviewed, confirming that packaging contributes less than 10 percent to the carbon footprint for these products. 20 percent recycled content in our packaging reduces our carbon footprint further and moves us closer to our sustainable packaging target of 85 percent recycled and/or renewable content in our packaging by 2025.