Over the Christmas period, more than 750 trolleys of food have been donated by Countdown customers to help Kiwi families in need, as part of the annual Food Rescue Appeal.
Food donations from all 183 Countdown supermarkets throughout New Zealand have been sent to local Salvation Army food banks, with Countdown Porirua donating the most (15 trolleys). Countdown Whangarei followed with 12 trolleys, Countdown Mt Roskill with 11 and Countdown Masterton with 9. All stores also contributed with $500 of groceries each.
“More than 3,500 families that would otherwise have had a meagre Christmas were able to enjoy a special day,” said Major Pamela Waugh, National Secretary for Social Services, The Salvation Army.
Countdown’s acting managing director, Pat McEntee, said that the chain is proud to give its support to local communities.
“Christmas can be the hardest time of year for some families, and is The Salvation Army’s busiest time of year. This year’s annual appeal was a huge success thanks to the overwhelming support of the Countdown team and customers,” said McEntee.
Over 12,000 items have also been donated through Countdown’s newly launched online food bank.