Cereal brand, Kellogg’s has removed the additional vitamins and minerals from some of its Mexican cereal brands.
The Changing Markets Foundation has accused the brand of reducing added vitamins and minerals to Choco Krispies, Corn Flakes, Corn Flakes Special Edition, Special K and Zucaritas (Frosties). These are some of the top-selling cereals in Mexico.
Between 2013 and 2018, folic acid levels in Frosties decreased by 70 percent and iron level in Corn Flakes lessened by half. Mexico’s National Health Survey found that one in four children under the age of five is iron deficient. Kellogg’s decision has severe social and health impacts, a coalition of non-profit organisations claim it will cost the country US$250 million.