Supie Challenges Wholesale Supply

Supie opens interest for their wholesale supply division in an attempt to challenge the supermarket duopoly

Supie, the Kiwi grocery alternative, is seeking expressions of interest from retailers, community groups and any other organisation interested in accessing a new wholesale grocery supply.

“Our food system in New Zealand is becoming more reliant on the duopoly and their supply chains, so we’ve developed an alternative supermarket for consumers and suppliers and we can now provide an alternative wholesale option for other retailers.” Said Sarah Balle, Supie Founder.

Supie has worked hard over the last three years to build its own supply chain of over 350 food producers and more than 6,000 products. A move into wholesale comes after the Commerce Commissions report on the grocery sector and concerns around the supermarket duopoly.

“We need to be innovative and invest in the models that will deliver food and groceries from suppliers to consumers more efficiently. As far as I am concerned, the recommendations by ComCom will not result in cheaper groceries across New Zealand, so that’s why we’re doing something about it.”

Supie has been trialling wholesale supply from its fulfilment centre in Wiri, South Auckland, for the last five months. They hope to continue this work to drive better grocery outcomes for Kiwi consumers.

Interest in Supie's wholesale supply can be registered on their website.